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Serums aren’t for everyone

Serums are marketed to address specific skin concerns – such as brightening, eliminating wrinkles, resolving dry skin and many other conditions. They do this by delivering high doses of extremely concentrated nutrients, hydrating elements and antioxidants to your skin. And in turn, when used between a cleansing session and applying moisturiser, they contribute towards the process of creating a glowing, healthy complexion. However, all of this doesn’t come without the price tag, and the question begs to differ: are they really necessary?

Should you use a facial serum?

Firstly, if you are young, it’s unlikely you need to include products like these into your daily routine. They are designed to target the signs of ageing, which does not visibility set in until your late 20s and early 30s.  In your 20s, your skin is highly resilient towards damage and you have a better ability to absorb what is needed to heal it, meaning products like these aren’t quite on the cards just yet.

Secondly, you need to consider your skin’s current condition. If you’re not all that fussed with how it looks and feels, then there’s little to worry about. As the saying goes: ‘If it ain’t broke, don’t fix it.’

However, if you have a chronic skin condition like eczema or rosacea, using a face serum can cause irritation based on their ingredients and gel-like consistency. For these reasons, it may be best to avoid serums as well.

Meanwhile, if your skin is dry, a serum might have moisturising ingredients such as hyaluronic acid and ceramides to help absorb much-needed hydration, but it’s important to note that it shouldn’t replace your dedicated moisturiser completely. Your moisturiser is richer and creamier and designed to offer that to your skin, ultimately creating a barrier to trap all the good stuff in. 

Tip: We recommend our Body Butter Whip to really reap all of these benefits.

Thirdly, the higher the price tag doesn’t necessarily mean higher quality.  We all know fancier brands and big-time names deliver pricier products, but sometimes you’re just paying for exactly that - the label. As such, you are best to shop around and read personal reviews to help you decide if these products are worth your penny.

Finally, the jury is out of the efficacy of Vitamin C.  There have been many reports that it acts as a pro-oxidant, rather than an antioxidant. This means it loses its efficacy over time, causing it to be less than beneficial for our skincare routine. Additionally, many serums expire, and once they hit these ‘deadlines’, they become ineffective – mostly because of that Vitamin C component. If you do have a serum on hand with Vitamin C in it, store it in a dry and cool place to avoid it reaching its use-by date.

If you have a specific concern you’re trying to address – such as wrinkles, fine lines, dehydration, or pigmentation – a skin serum can deliver much-needed antioxidants for these needs. We recommend always doing a patch test first to ensure you’re not allergic or sensitive to the ingredients included.

All in all, the jury on serums is still out, but they should never replace your moisturiser completely. Your skin’s health relies on having all of those goodies trapped into it and effectively absorbed, of which moisturisers are designed to support. If your daily routine currently leaves this step out, we recommend opting for one of our conditioning products.

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